Social Media Guidelines and Policies

Author: Deltina Hay

Prepare social media guidelines, policies, and listening programs relevant to your organization while exploring digital ethics issues.

Social media guidelines and policies can be as important as your social media plan.

Social media policies can keep your organization from making disastrous mistakes on social media channels, and help you adhere to industry regulations.

Social media guidelines guide your employees on how to represent your organization online, and help to establish online consistency for your company or brand.

In addition to social media guidelines and policies, this course delves into listening and engagement programs, and discusses digital ethics, copyright, terms-of-use, and privacy issues.

Topics include:

  • Developing listening and engagement programs
  • The 8 stages of social media listening
  • Ethics issues relevant to blogs
  • An overview of blogging codes of conduct
  • Copyright issues relevant to media communities
  • An introduction to Creative Commons Copyright infringement issues and how to handle them
  • An overview of Facebook, LinkedIn, and Google Plus terms of use and guidelines
  • Social networking privacy issues Preparing social media guidelines and policies

Worksheets, templates, and resources included!

Keywords: social media, social media guidelines, social media policies, deltinau

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Social Media Guidelines and Policies

Introduction to Social Media Guidlines and Policies

This lesson provides an overview of the course.

Listening and Engagement Programs

In this lesson, we discuss listening and engagement programs by proving an overview of the 8 stages of social media listening, an introduction to listening tools, and a discussion of consumer attitudes to social media listening.

Blogging Ethics & Policies

In this lesson, we discuss ethics issues relevant to blogs, have an overview of blogging codes of conduct, and explore some case studies.

Media Sharing Guidelines and Copyright

In this lesson we discuss copyright issues relevant to media communities, have an introduction to Creative Commons, and address copyright infringement issues and how to handle them.

Social Networking Guidelines and Privacy

In this lesson, we have an overview of Facebook, LinkedIn, and Google Plus terms of use and guidelines, and explore social networking privacy issues.

Social Media Guidelines & Policies

In this lesson, we pull everything together and discuss preparation of overall social media guidelines and policies.

Attachments:

Social Media Policies Template   (104.17 KB)
Use this as a guide for your social media policies.
Social Media Guidelines Template Moderate   (146.68 KB)
Use this as a template for moderate social media guidelines.
Social Media Guidelines Template Restricted   (146.12 KB)
Use this as a template for restricted social media guidelines.
Guidelines Resources   (56.07 KB)
Resources referenced in the course.

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